First, let’s talk about what USP is. USP stands for Unique Selling Proposition or Unique Selling Point. A USP is a distinct and appealing idea that sets your product or service apart from every other competitor in a positive way.
Using USPs will definitely improve your conversion rates. It will make your offer seductive and more valuable than competitors. A strong USP is a must if you want to give your visitors a compelling reason to purchase from your site.
If you identify what makes a product you’re promoting different from the competitors, then emphasize these advantages in your sales copy and boost your sales. The preposition must be something that the competitors can’t or doesn’t offer – it makes your offer unique.
“Unlike the majority…”
A great way to create a USP is by starting with the word “unlike”.
- “Unlike the majority of weight loss products “YourProduct” will help lose up to 5 pounds of body fat per week.”
- “Unlike other web hosting providers “YourWebHos”” offers 99,999% uptime guarantee that will ensure that your site is available any time.”
- “Unlike other weight loss products “YourProduct” offers 6 month money back guarantee that will ensure that if you aren’t satisfied with the results, you will get your money back.”
Create seductive offer
An irresistible offer is an invitation that is so powerful, so clearly compelling, and so obviously attractive that no one in his/her mind could refuse. Boost your sales and profits by positioning the product or service you offer as the best choice in the market.
Identify the unfulfilled needs and address a hole in the marketplace that your product can really fill. Use USPs in your headline or sub header in your copy writing.
If you don’t know what the promoted products unique selling points are, just ask the affiliate manager or discover those USPs.
Are you using USPs in your copy? Have you ever split tested which one of your USPs convert better?
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Posted in Conversion.
[...] Do you want to create amazingly seductive offers? Do you want to boost your sales? [...]
[...] If your product has a solid money back guarantee of 60/90/180 days, then you must display it in bold text and highlight it. 30-day is the average money back guarantee online, having more than this can make your product easy to sell. If the merchant offers a longer money back guarantee than most products in the online industry, point this out and make a unique selling point. [...]