Have you ever thought about what can prevent your visitors buying the product or service you’re promoting?

They may afraid of paying online with credit card, or just buying a product they never heard about. But how can you lead them believe your product is the best and they need to buy it?

Remove the risk

Make a list with the possible reasons of your visitors’ hesitation and pre-empt their objections to buy.

If your product is something that your visitor feels ashamed to buy, highlight the privacy and discreet packaging. Just think about the penis enlargement products. With the discreet packaging you gain trust. Chances are your prospect won’t hesitate to take out the credit card.

If your product has a solid money back guarantee of 60/90/180 days, then you must display it in bold text and highlight it. 30-day is the average money back guarantee online, having more than this can make your product easy to sell. If the merchant offers a longer money back guarantee than most products in the online industry, point this out and make a unique selling point.

You can also highlight the secure ordering processes, data protection etc.

Build your potential customers’ confidence and put them at ease. The more you remove the risk, the more chance of the sale.

Your USP is the very essence of your offer. Using a USP will negate the need for the surfer to shop around. It will motivate customers sufficiently to make the purchase.

Do you want to create amazingly seductive offers? Do you want to boost your sales?

Brainstorm to generate a choice of ideas that will give you the basis for writing a strong and specific USP. Follow this easy 5-step process:

1. Describe the product’s biggest benefits. Your visitor doesn’t care if you offer the best quality or price. You have to explain why that is important him/her.

   Asking questions like “What your product or service does for the customer?” or “What is the result your customers desire from the product or service?” may help you.

2. Be different. It’s called UNIQUE for a reason. The proposition must be unique and one that the competition cannot or does not offer. Compare your offer to what the competitors offer. Define your product’s uniqueness.

   Your USP should:
   - separate you from your competition
   - imply that your product is the most logical choice
   - make your product or service the “must have item”
   - create desire and urgency

3. Address a hole in the market. Identify the unfulfilled needs in your niche that your product can really fill. What are the most frustrating things your customers experiences?
4. Keep it short. Summarize your USP in one clear sentence.
5. Can the merchant deliver your USP’s promise? Ensure that your merchant can deliver your promise. Having a strong USP can increase your conversion rate or increase your refunds and chargebacks if the vendor doesn’t deliver the promise.

   E.g. it’s not the best idea to promise a rock solid money back guarantee for 6 month on a weight loss pill if the guarantee applies to unopened bottles only.

Build a powerful USP for the product you offer and use it to increase your conversion rate.

Could you create your own USPs for the products you are selling? Or is it simpler to ask your affiliate manager?

Have you ever tried to purchase the product you’re selling (or pre-selling)? The pre-sell is very important because it gives you a chance to convince the surfer that this product is the perfect choice and he needs it now. But no matter how good you are at convincing your visitors and how good is your conversion rate, if they don’t know how to buy, you will lose sales.

If the merchant is making the process difficult, the prospects’ may give up without buying anything. Check the following 7 points on the merchant’s site, check the process of buying before you start working on your site and your content.

1. Page loading. Are the pages loading quickly? Once your visitors click on one of your great CTA, they are ready to buy the product. They need to get to the merchant page immediately or they become bored. Maybe they give up. Heavy use of flash can kill your commissions.
2. Trust. Can you trust the merchant? Most people are still cautious when buying online. It’s important to give the potential customer every reason to trust the merchant. An address, a phone number, a privacy policy, a clear return policy can help a lot. Another good way to inspire confidence is an SSL certificate, because every credible merchant offer secured order form using encryption technology. Merchants must do everything possible to make prospects feel safe about buying something from a total stranger on the Internet.
3. Site structure. Can you find the order form easily and hassle-free? Won’t believe, but there are sites where you need magnifier to find the purchase button. A link with a clear CTA from every page on the site can reduce the chances of losing prospects. The more difficult the website to use, the less people will buy.
4. Phone order. If you can buy via phone, is your tracking code visible on the site? Does the telephonist ask for the tracking code during the order process? The reliable affiliate networks wouldn’t let you lose sales via phone order.
5. Required information. Do you feel you’re wasting your time while you’re filling out the order form? One of the biggest mistakes merchants make is asking too much information. They shouldn’t waste the prospects’ time asking for things they don’t need to know.
6. Clear prices. You might spend $150 on a product, but when you find out the shipping is $100 on top of that, you’re unlikely to continue the sale. With an IP to Country database it’s easy to work out where a user is from and show them the delivery cost.
7. Multiple payment options. How can you pay? Does the merchant offer multiple payment options? The more options offered, the better your chances of covering your visitors’ needs. Some people love to use their Credit Cards, some may prefer PayPal, and others want to send cheque. If they won’t be able to pay, it wasn’t worth your hard work.

You work so hard to get your customers visit the product’s or service’s site with they credit card in their hand. It would be very pitiful if you sold well to a prospect and something goes wrong when he is ready to pay.

Do you know any other point that can make you lose sales?

First, let’s talk about what USP is. USP stands for Unique Selling Proposition or Unique Selling Point. A USP is a distinct and appealing idea that sets your product or service apart from every other competitor in a positive way.

Using USPs will definitely improve your conversion rates. It will make your offer seductive and more valuable than competitors. A strong USP is a must if you want to give your visitors a compelling reason to purchase from your site.

If you identify what makes a product you’re promoting different from the competitors, then emphasize these advantages in your sales copy and boost your sales. The preposition must be something that the competitors can’t or doesn’t offer – it makes your offer unique.

“Unlike the majority…”

A great way to create a USP is by starting with the word “unlike”.

• “Unlike the majority of weight loss products “YourProduct” will help lose up to 5 pounds of body fat per week.”
• “Unlike other web hosting providers “YourWebHos”” offers 99,999% uptime guarantee that will ensure that your site is available any time.”
• “Unlike other weight loss products “YourProduct” offers 6 month money back guarantee that will ensure that if you aren’t satisfied with the results, you will get your money back.”

Create seductive offer

An irresistible offer is an invitation that is so powerful, so clearly compelling, and so obviously attractive that no one in his/her mind could refuse. Boost your sales and profits by positioning the product or service you offer as the best choice in the market.

Identify the unfulfilled needs and address a hole in the marketplace that your product can really fill. Use USPs in your headline or sub header in your copy writing.
If you don’t know what the promoted products unique selling points are, just ask the affiliate manager or discover those USPs.

Are you using USPs in your copy? Have you ever split tested which one of your USPs convert better?