Have you ever thought about what can prevent your visitors buying the product or service you’re promoting?

They may afraid of paying online with credit card, or just buying a product they never heard about. But how can you lead them believe your product is the best and they need to buy it?

Remove the risk

Make a list with the possible reasons of your visitors’ hesitation and pre-empt their objections to buy.

If your product is something that your visitor feels ashamed to buy, highlight the privacy and discreet packaging. Just think about the penis enlargement products. With the discreet packaging you gain trust. Chances are your prospect won’t hesitate to take out the credit card.

If your product has a solid money back guarantee of 60/90/180 days, then you must display it in bold text and highlight it. 30-day is the average money back guarantee online, having more than this can make your product easy to sell. If the merchant offers a longer money back guarantee than most products in the online industry, point this out and make a unique selling point.

You can also highlight the secure ordering processes, data protection etc.

Build your potential customers’ confidence and put them at ease. The more you remove the risk, the more chance of the sale.

Google Webmaster Tools is a great resource for you. Your website’s visibility can be improved in Google’s search results with its help. It informs webmasters about how Google is interacting with their website. It’s free to use, just like Google Analytics.

The first thing you’ll need is a Google account. If you use other Google services, you can use the same login. If not, you can sign up for a free.

Once you add your sites (yepp, sites – you can add as many as you want) to the Dashboard, each site have to be verified. If you can’t verify your site, Google won’t be able to get an insight.

You can check how Google crawls and indexes your website, when your site was last crawled and which pages are already indexed by it.

The Overview page shows you how many errors Google noticed. You can check restricted and unreachable URLs and you can see the broken links which lead to 404 error pages. You also can find the referrer sites where these links are. I hope you feel how powerful it is – you can fix any problems that prevent Google from indexing your pages.

If you have broken links that are coming from inbound links, a 301 redirect can be setup on your site to fix the problem as soon as possible. It’s sometimes easier and quicker than trying to contact the referrer site to update the link.

Google displays restricted URLs as errors. Some pages are restricted by the robots.txt file for a reason (e.g. you don’t want your redirected affiliate link to get indexed or you want to prevent duplicate content) and you don’t need to fix them.

The Statistics page is where Google tells you how it sees your site, which top search queries drive traffic to your site, etc. Top search queries are phrases people looked for and Google displayed your site in the results. This is great information about how people are searching and how they’re finding your site. You can see phrases you never think of 

One of my favourite parts is the What Google sees area where you can understand what Google thinks of your site and how it see your content. This is where you can find the reason your site can’t rank well for certain keywords. You can view comprehensive data about your internal and external links to your site.

You can upload an XML sitemap to help Google crawl all of your pages and to learn which pages are the most important to your site. You can specify your preferred domain name. You can choose how you would like to see your domain name in Google’s search results.

Google Webmaster Tools is a great resource to see how Google is interacting with your site. You can learn more about the issues, the linking structure, the keywords people use. If you don’t know why your site doesn’t appear on the first page on Google, this tool might help you detect what is the problem.

Are you using Google Webmaster Tools? Is it useful for you?

First, let’s talk about what USP is. USP stands for Unique Selling Proposition or Unique Selling Point. A USP is a distinct and appealing idea that sets your product or service apart from every other competitor in a positive way.

Using USPs will definitely improve your conversion rates. It will make your offer seductive and more valuable than competitors. A strong USP is a must if you want to give your visitors a compelling reason to purchase from your site.

If you identify what makes a product you’re promoting different from the competitors, then emphasize these advantages in your sales copy and boost your sales. The preposition must be something that the competitors can’t or doesn’t offer – it makes your offer unique.

“Unlike the majority…”

A great way to create a USP is by starting with the word “unlike”.

• “Unlike the majority of weight loss products “YourProduct” will help lose up to 5 pounds of body fat per week.”
• “Unlike other web hosting providers “YourWebHos”” offers 99,999% uptime guarantee that will ensure that your site is available any time.”
• “Unlike other weight loss products “YourProduct” offers 6 month money back guarantee that will ensure that if you aren’t satisfied with the results, you will get your money back.”

Create seductive offer

An irresistible offer is an invitation that is so powerful, so clearly compelling, and so obviously attractive that no one in his/her mind could refuse. Boost your sales and profits by positioning the product or service you offer as the best choice in the market.

Identify the unfulfilled needs and address a hole in the marketplace that your product can really fill. Use USPs in your headline or sub header in your copy writing.
If you don’t know what the promoted products unique selling points are, just ask the affiliate manager or discover those USPs.

Are you using USPs in your copy? Have you ever split tested which one of your USPs convert better?

When you look for a web hosting company, they will usually promote the amount of space, bandwidth and their web hosting uptime. Most companies offer a guaranteed uptime to show off their service reliability.

Web hosting uptime is a measurement of the time a server has been running. Uptime is important to not only the hosting companies but to anyone who has a website. The availability of your website is a major concern. What if a potential buyer just read a great article linking to your site, clicked on the link and found an unavailable site? You lose sales. The cost of the downtime can amount to hundreds of dollars.

Most of the web hosting providers offer 99,9% uptime. What this 99,9% uptime means to you? For a 30 day month it means less than 1 hour when your site is unavailable. Please understand that no web hosting company can have a 100% uptime guarantee. Always look for 99,9%, 99,99% or 99,999% uptime and read (and save a copy of) their terms carefully. Can your web hosting provider give back the losses their downtime caused?

If your website experiences downtime, contact the customer service department to ask when your site will be back. If downtimes occur too many times, look for a different company with a higher uptime.

Can you imagine your site is down while there are many customers, potential buyers ready to purchase any product or service from your site? If you are not sitting in front of your computer 24 hours a day (I suppose you need some sleep), how do you notice your site experiences downtime?

That’s simple. Keep monitoring your website or server by using an uptime monitoring service. One of the monitoring services is Web Service Guard.

Let me tell you what they can do for you:

• Web Service Guard let you know when your site is unavailable for any reason. You receive real time alerts so you can fix the problem or contact the support immediately.
• There is no software to install, they can monitor any website. Web Service Guard provides independent third party monitoring services.
• Unlike other monitoring services which have keep the monitoring statistics for 30 days, Web Service Guard stores and provides details of outages for a full year.
• WebServiceGuard tracks and logs all event failures and generates historical uptime metrics. These system uptime metrics are available 24 hours a day.

You can keep monitoring your website uptime for free. Get rid off the lost online sales and low conversion rate caused by downtime and claim your free membership now!

MoreNiche is one of my favourite affiliate networks. They are one of the largest growing networks and their affiliates are extremly successful.

MoreNiche is the best choice for people who are new to affiliate marketing as they teach you everything you need to know to start making money online right now. Once you signup you’ll find lots of free start up guides, ebooks and tools.

MoreNiche gives its affiliates hundreds of articles you can rewrite. Improve your sites with more content. Unique content! They also give you free website templates and guides how you can set up your website. You can create your own affiliate website with unique content within hours. Google and buyers will love it!

The free guides will also explain ways to attract free targeted traffic to your site from search engines so you can build your own money making systems that work for you while you sleep!

Your website with great content is worth nothing without products that you CAN sell. I mean… Products that really solve the desperate buyers’ problems, give them solution and make them happy. Unlike other affiliate programs, MoreNiche select their merchant based on strict approval guidelines. Their products are amazing! The weight-loss and men-health products are converting like crazy.

Frankly, no other affiliate network gives you this much to help you make money online. And you get paid for every sale – phone orders, returns and even up-sells… I have nothing but good experiences with them. They are dominating the UK marketplace but the products are easy to sell outside the UK.

The MoreNiche Support Team is available everyday for you. You can reach them by phone, via their ticketing system or you can visit their forum. They are really friendly and helpful.

MoreNiche is a great opportunity you shouldn’t miss!

Join MoreNiche and start earning money online with free how-tos, help guides, site templates, articles and huge payouts!

Join MoreNiche network today and receive $45 bonus!

Why are there so many people who never miss an opportunity to miss an opportunity?

I’ve received my third email today about a new membership site – Opportunity.com.

Opportunity.com isn’t one of those super expensive marketing products. It’s actually inexpensive and affordable for almost anyone (more on the price in a moment).

WHAT THE HECK IS OPPORTUNITY.COM?

Opportunity.com is being called, “The ultimate service for the ultimate online business.” John Reese calls Affiliate Marketing the ultimate online business for a number of reasons…

• Run Part-Time Or Full-Time
• Run From Anywhere
• No Inventory To Keep
• No Products To Ship
• No Payments To Collect
• No Customer Support
• No Recruiting
• HUGE EARNING POTENTIAL

John has earned millions of dollars in affiliate commissions and started Opportunity.com to help anyone start and grow an Affiliate Marketing business. Opportunity.com has a huge Training Center with step-by-step tutorials and lesson materials the help you succeed with Affiliate Marketing. But Opportunity.com is so much more than that…

It has a massive Offer Directory that John’s team is constantly scouring the Internet to find new and promising affiliate programs for.

• It has a Research Department to save you hundreds of hours of your time and reports back to you with the latest news on trends, hot products, keyword activity, seasonal opportunities, and much, much more.
• It has a special Alert System to notify you when new opportunities are found that meet specific criteria that you define.
• It has a “My Opportunities” function that helps you manage the vast number of opportunities that are all over the Internet.
• And much, much more!

Opportunity.com literally contains training materials that rival some $2,000 marketing courses, but if you act fast you can take advantage of introductory pricing and get a full membership of Opportunity.com for only $39.95 a month, and you cancel at anytime. It’s the ultimate no brainer when it comes to learning how to grow your online income.

Wait a minute, opportunity.com. Damn, this domain is huge. It’s almost 15 years old. This domain alone worth tens of thousands of dollars.

John Reese is the Godfather of the affiliate marketing

and his offer sounds like an excellent opportunity. The video is not just really impressive but makes it sound like anyone can do this and can
be successful at it.

This $39.95 seems reasonable and I’m sure that anyone can benefit from his program. Affiliate marketing is one of the best
places to start making an income online.

Weak men wait for opportunities, strong men make them.

Are you strong enough to make the necessary steps?

As I mentioned before only 1-5% of all affiliate marketers are succeed in internet business. The others fail.

What are the most often repeated mistakes you should avoid? I want to show you some very basic mistakes I made myself and many ‘marketers’ are still making.

1. Signing up for every affiliate program – Most of the affiliate networks are free to join and offers thousands of merchants. Affiliates who participate in too many programs will not have enough time and money for promote all of them. Instead of focus on one vendor or niche they are trying to make huge money by offering hundreds of products. They bite off more than they can chew…
2. Promoting unrelated programs – I wouldn’t recommend a software on a jewlery site. But sometimes marketers do. If your visitors are not interesting in what you are promoting, you will never see them again.
3. Poor website – There is a lot out there… I’m sure you know what I’m talking about. Poor design, hard to read sites, worthless and duplicated contents, ‘useful’ widgets (weather etc).
4. Banners only – Some of the ‘marketers’ thinks that a banner is enough to sell those products. They found some great banners in the affiliate resources area so they put some of them here and some there. Now they ‘do the hard work’ and waiting for the results. But what we really need is unique content, CTA (call to action) graphics and targeted traffic.
5. Abandoned affiliate sites – Would you ever buy something from an affiliate who can’t remember when s/he saw his/her site last time? Updates are really important. There is always something happening in your niche. You should talk about it.
6. Hard selling – Don’t sell, recommend. People are not stupid, they know when you want to sell something. Build a website, get targeted visitors and just talk about a product that makes your/our life easier.
7. Pay Per Click traffic – Setting up a successful PPC campaign is really hard. Newbies should stay away from PPC (Google Adwords, Yahoo Search Marketing, Microsoft adCenter). Organic traffic is the most important way to get visitors to your website.

Of course this is not a whole list of mistakes but avoiding the above mentioned mistakes can help you making your first commissions.

Affiliate marketing is so popular that almost everyone knows what it is.

For those who missed something: An affiliate program is simply a program in which a business rewards affiliates for each visitor (pay per click) and/or sign up (pay per lead) and/or customer (pay per sale) brought by these affiliates. In other words you sign up for an affiliate program, promote their product/service and earn commissions by selling it.

Have you ever been asked where you bought something? Or have you ever been asked what you thought of something you bought?

Well, an affiliate is someone who answer these questions. But the best… He/She gets paid for it.

It sounds so simple and easy that it makes a wrong impression making money as affiliate is also easy. Actually it’s harder than you think. Only 1-5% of (so-called) affiliate marketers have ever received an affiliate check.

What happened to the others?

Hmm, let me ask you a question. Do you know any other business where you can start with only a few dollars? And it’s only for the domain name, hosting and website. Participation is free for the biggest affiliate networks – and you have access to thousands of products.

Well, most of these marketers are beginners. Everyone has heard about those successful newbies who made tens of thousands of dollars in their first month. Yes, of course they did… They just bought a great e-book

Most of the beginners want quick results. Just posting some banners on their site/blog and waiting for the checks. No hundreds/thousands of dollars after weeks? – They give it up.

Successful affiliate business is built upon a lot of smaller elements, but every mistake – even the smallest one – comes with lost affiliate commission.

It doesn’t really matter if the communication with your visitors is not effective or you are doing something wrong with your website’s SEO. If you can’t convert your traffic into sales and can’t turn your visitors into dollars, you will never see those affiliate checks.

It’s the fifth unsubscribe link I clicked on today.

Unsubscription from a mailing list. It’s a nightmare of every affiliate marketer. You are trying to build your email list but more and more people clicking on the unsubscribe link.

I cover 5 reasons why readers unsubscribe from your list(s).

1. Too many emails – Readers are on more than 1 list. You are not the only marketer they’re receiving emails from. Sending more than 2-3 emails every week is not just unprofessional but also makes them angry. Especially when you have no time to read your email out so you send a second one to correct the previous letter.
2. Emails are too long – We simply don’t have the time to read a 500 word email. Readers are impatitent and you should be able to get your point across before you lose the interst of the reader.
3. Respect - 99% of readers wouldn’t like to receive emails written in the RichJerk style. Some of the marketers are trying to write in a cool style. Marketers should respect others…
4. Lack of valuable information – Readers opted in to learn more and earn more. As I mentioned above you are not the only one marketer we receive emails from. If you can’t provide value, there are others. Readers don’t need those featured articles all the time. And they also don’t need every product you can find on ClickBank. Give them other than just standard sales pitch.
5. “My good friend, Ewen Chia” - Ahh, every so called Guru is your friend. I know. But the sad truth is that you (I mean your name and your email address) are only records in these Gurus’ databases. They never heard about you and you have reletionship only with their Aweber account.

Building a growing mailing list doesn’t rely upon knowing some secret strategy. Give your readers more than they are expecting to receive, and give them a pleasant surprise.

Check your mailing style and try to avoid the mistakes listed above. Once you do this, your emails will surely grab attention and you can reduce your unsubscribe rate.

Almost forgot to mention – never send an email without unsubscribe link.