5 Tips to lower your bounce rate

Bounce rate is used in website traffic analysis to represent the percentage of visitors who come to your site and immediately leave without visiting any of the inside pages. Everyone wants this number to be as low as possible because we want our visitors to stay longer on our website.

How do you know what your bounce rate is? The simplest way is register for a free Google Analytics account, list your site and paste some HTML code on your pages. Analytics will you provide free in-depth reports.

Some web analytic software (just like Google Analytics) helps you to find out what bounce rate should be considered as normal. For static websites anything under 40% and for a blog or websites with lots of outbound links from 50% to 60% should be normal.

Is your bounce rate higher than it should be? I’ll show you 5 ways to lower it.

Provide good content
Maybe the most important. Many of us put too much time and energy into the design of the site and not enough into writing effectively. Not giving the surfers what they are looking for is the best way to get them to leave your site immediately. Content is king!
Make sure your website loads quickly
You have seconds to grab your visitors’ attention. It’s really important to ensure your site loads as quickly as possible. Optimize your site – don’t use too many or heavy images or Flash. Choose a reliable host.
Make your pages easily available
Keep your navigation simple, clean, easily readable and user-friendly. Make sure your site is easy to use and well-organized. If your visitors can’t find what they are looking for quickly, they will leave your site. Surfers are impatient. They need information right now.
Make sure you use the same menu on the whole website and provide an easy way to get back to your home page. This might sound like a no-brainer, but many folks get it wrong.
Use internal links
Give people internal links (links that are pointing to other pages of your website) that will lead them to other pages of your site. Make sure you are linking to other pages that are relevant to the page you are linking from.
Using good anchor text will help you. Let your anchor texts grab your visitors’ interest and let them dive further into your content. Never use click here – nobody will see it.
Take note of traffic sources
Where is the majority of your traffic coming from? Direct links, search engines, social networking sites? The quality of the traffic will contribute the overall bounce rate being higher or lower. The more targeted your traffic is, the lower your bounce rate. Focus on traffic source that convert better.

Bounce rate is an important measure of your website’s effectiveness. There are also people who believe it plays a role in how search engines rank your site. If it is true it gives you some extra motivation in working on improving it.

If your site has been loosing visitors as fast as they enter, it’s time to make the necessary modifications on your site and then give it a few weeks to see the difference. The difference should be that your visitors will be staying on your website for longer periods of time. Run tests to see if it improves over time.

Are you using Google Analytics? What is your bounce rate? Are you satisfied with it? Do you know how people interacting with your website?