Have you ever thought about what can prevent your visitors buying the product or service you’re promoting?
They may afraid of paying online with credit card, or just buying a product they never heard about. But how can you lead them believe your product is the best and they need to buy it?
Remove the risk
Make a list with the possible reasons of your visitors’ hesitation and pre-empt their objections to buy.
If your product is something that your visitor feels ashamed to buy, highlight the privacy and discreet packaging. Just think about the penis enlargement products. With the discreet packaging you gain trust. Chances are your prospect won’t hesitate to take out the credit card.
If your product has a solid money back guarantee of 60/90/180 days, then you must display it in bold text and highlight it. 30-day is the average money back guarantee online, having more than this can make your product easy to sell. If the merchant offers a longer money back guarantee than most products in the online industry, point this out and make a unique selling point.
You can also highlight the secure ordering processes, data protection etc.
Build your potential customers’ confidence and put them at ease. The more you remove the risk, the more chance of the sale.
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Posted in Conversion.
Very interesting and amusing subject. I read with great pleasure.
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