Your USP is the very essence of your offer. Using a USP will negate the need for the surfer to shop around. It will motivate customers sufficiently to make the purchase.
Do you want to create amazingly seductive offers? Do you want to boost your sales?
Brainstorm to generate a choice of ideas that will give you the basis for writing a strong and specific USP. Follow this easy 5-step process:
- Describe the product’s biggest benefits. Your visitor doesn’t care if you offer the best quality or price. You have to explain why that is important him/her.
Asking questions like “What your product or service does for the customer?” or “What is the result your customers desire from the product or service?” may help you.
- Be different. It’s called UNIQUE for a reason. The proposition must be unique and one that the competition cannot or does not offer. Compare your offer to what the competitors offer. Define your product’s uniqueness.
Your USP should:
- separate you from your competition
- imply that your product is the most logical choice
- make your product or service the “must have item”
- create desire and urgency - Address a hole in the market. Identify the unfulfilled needs in your niche that your product can really fill. What are the most frustrating things your customers experiences?
- Keep it short. Summarize your USP in one clear sentence.
- Can the merchant deliver your USP’s promise? Ensure that your merchant can deliver your promise. Having a strong USP can increase your conversion rate or increase your refunds and chargebacks if the vendor doesn’t deliver the promise.
E.g. it’s not the best idea to promise a rock solid money back guarantee for 6 month on a weight loss pill if the guarantee applies to unopened bottles only.
Build a powerful USP for the product you offer and use it to increase your conversion rate.
Could you create your own USPs for the products you are selling? Or is it simpler to ask your affiliate manager?
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Posted in Conversion.
[...] Identify the unfulfilled needs and address a hole in the marketplace that your product can really fill. Use USPs in your headline or sub header in your copy writing. If you don’t know what the promoted products unique selling points are, just ask the affiliate manager or discover those USPs. [...]
Hey, great post, really well written. You should write more about this.
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